I always fancied being a Jedi and I like to think that in some ways I am. Not because I own a lightsaber, but because I work with padawans. Here’s an interesting thing about padawans. Originally, the phrase referred in a bit of a specific manner to a Jedi apprentice....
Nostalgia marketing is a growing trend, just ask my friend Pac-Man. Last night I had a fantastic debate on Clubhouse with Elizabeth Doss Natasha Vadori-Canini Brandon Wilson where between us we started to look at why nostalgia marketing is becoming so popular. A...
Unexpected Item in Baggage Area Normally when I hear these words it’s in a store as I go through self-checkout and all I think is I wish I had bloody queued up. However, this post is a positive take on this. Over the last week, I had a couple of unexpected...
Today is one of those days when Star Wars fans get to geek out and celebrate their love of the galaxy far far away. May the 4th is growing in popularity each year as it’s embraced by fans and brands, I love the Star Wars films and yes I do question the films...
It takes a village to raise a brand. Over the past few months, I have been redesigning the Richer Solutions brand, I am a creative person that has had the joy of working on some massive brands throughout my career – and I can confirm it’s damn hard work...
